How to be a good negotiator

Max Cantor
2 min readMar 15, 2021

If you’ve read the Book of the Underdog, you’re two decades ahead of 99% of people. So with blasé, kindergarten-grade articles such as How To Be A Good Negotiator, According To Psychology (January 19, 2021) published at the British Psychological Society, do you chuckle or read it only half way ?

“Basically, every meal that you’re eating alone is a missed opportunity to connect to someone,” says co-author Ayelet Fishbach at the University of Chicago. “And every meal that involves food sharing fully utilizes the opportunity to create that social bond.”

A small alcoholic drink could be a helpful addition to the meal, too. When both participants in a bargaining game had one 350ml glass of beer, they became more collaborative, compared with those who’d drunk juice. “In settings in which skepticism can lead to a breakdown in negotiation, alcohol consumption can make people drop their guard for each other’s actions, thus facilitating reaching an agreement,” the team explains.”-Emma Young, BPS Research Digest

Yea ? Food and alcohol sharing helps ? No kidding, Sherlock.

A 2017 study published in Emotion found that participants in a negotiation task who’d been led to believe that anger would be helpful and who felt more angry during the task did make more money. -Emma Young, BPS Research Digest

Hopefully you’re ahead of the pack and have your book copy. Get it today !

The Book of The Underdog

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Max Cantor

Strategist ,#venturecapital, #Author, PM Book of the Underdog (available at Amazon)