An update on OnlyFans “creators” site

Max Cantor
2 min readAug 20, 2021
Photo by Michael B. Luong on Unsplash

OnlyFans is a creator platform based out of the UK who has made a girl’s dreams come true: an average woman could post her “intimate” pics and videos and charge a monthly subscription for it. You got your 22-year old making $10K a month for her filthy panties on and off videos here.

However, it appears OnlyFans has trouble acquiring outside institutional investors because of its adult content.

OnlyFans is seeking a “strategic partner” and had hired an investment bank towards that purpose.

By the numbers [from Axios editors] : “ “Any other company with growth like OnlyFans would be able to raise big money in a matter of minutes.” -Dan Primack

From OnlyFans pitchdeck:

[2021 figures are based on run-rate through the end of Q1, while 2022 figures are OnlyFans projections]:

Axios got ahold of the pitch deck for OnlyFans. The company had net revenue of $375 million last year and expects $1.2 billion this year. It has paid out $3.2B to its creators life to date. The company makes 20% off every financial transaction. (15/18X) https://t.co/IvHGCCCLFL

- Chris Morris (@MorrisatLarge) August 19, 2021

Gross merchandise value (GMV): 2020: $2.2 billion; 2021: $5.9 billion; 2022: $12.5 billion.

Net revenue: 2020: $375 million; 2021: $1.2 billion; 2022: $2.5 billion.

Free cash flow: 2020: $150 million; 2021: $620 million; 2022: $1.2 billion.

Total amount paid to creators since inception: $3.2 billion

More than 300 “creators” earn at least $1 million annually. Around 16,000 “creators” earn at least $50,000 annually. More than seven million “fans” spend on OnlyFans each month. It has even more users who only consume free content.”

Originally published at wallstreetdealmaker.com on August 20, 2021.

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Max Cantor

Strategist ,#venturecapital, #Author, PM Book of the Underdog (available at Amazon)